Copywriter/Digital Marketer

We are seeking a creative and results-driven Copywriter/Digital Marketer to join our team. The ideal candidate will be responsible for developing compelling written content and executing effective digital marketing campaigns to increase brand awareness, generate leads, and drive sales. You will combine the art of storytelling with strategic marketing to engage our target audience across multiple online platforms.

Job Roles & Responsibilities:
• Write engaging, persuasive, and original copy for websites, blogs, email campaigns, advertisements, and social media.
• Develop and manage content calendars for various digital platforms.
• Plan, implement, and monitor digital marketing campaigns across Google, Facebook, Instagram, LinkedIn, and other platforms.
• Optimize content for SEO to increase online visibility and ranking.
• Manage and grow social media presence by creating relevant and interactive content.
• Monitor campaign performance using analytics tools and prepare reports to measure ROI.
• Collaborate with designers, sales, and other teams to create cohesive campaigns.
• Research market trends, audience insights, and competitors to improve content strategy.
• Ensure consistency of brand voice and messaging across all platforms.
Requirements & Skills
• Proven experience as a copywriter, digital marketer, or similar role.
• Excellent writing, editing, and communication skills.
• Strong understanding of SEO, social media marketing, and online advertising.
• Familiarity with tools such as Google Analytics, Meta Business Suite, MailChimp, etc.
• Ability to think creatively and strategically.
• Knowledge of basic graphic design tools (e.g., Canva, Photoshop) is an added advantage.
• Bachelor’s degree in Marketing, Communications, English, or related field (preferred).
Benefits
• Competitive salary
• Growth and career development opportunities
• Dynamic and creative work environment