New Media Manager

Location: Ikeja, Lagos
Job Type: Full-time
Work Mode: On-site

About the Role

Blue Wave New Energy is seeking a New Media Manager to lead the entire New Media team — overseeing content, live streaming, performance marketing, and design experts — to establish a stable "content + LIVE + paid advertising" customer acquisition system, expand the customer pool, and reduce overall acquisition costs.

Key Responsibilities

* Formulate Facebook, Instagram, and TikTok operational plans, monthly content, LIVE, and advertising plans
* Ensure simultaneous growth of organic and paid traffic
* Supervise content and LIVE experts on short video content, video playback, fan growth, and popular content
* Manage performance marketing: ad budget approval, CPL goal setting, ad data review, creatives testing, and lead quality management
* Manage the designer to ensure timely delivery of creatives for content and advertising teams
* Establish a closed-loop customer acquisition process from content/ads to leads, CRM, sales, and feedback

Requirements

* Familiar with Facebook, Instagram, and TikTok platform operations
* Familiar with social media content operation and account growth
* Understanding of Meta Ads/TikTok Ads and metrics (CPL, CTR, CPC, Conversion Rate)
* Experience managing a New Media team and lead generation preferred
* Strong data analysis and execution management skills
* Results-oriented approach

KPI Assessment

* Performance is measured across four core metrics: Total New Active Leads (35%), Paid Media CPL ≤ ₦500 (30%), Content & LIVE team KPI achievement (20%), and Team execution/data closed-loop (15%). Performance-based bonuses apply for exceeding targets; underperformance may lead to Performance Warning or PIP review.

Remuneration

* Basic Salary + KPI Salary + Management Performance Bonus

How to Apply

Send your application to hr@bluewave.top using the Job Title as the subject of the email.